Just a nice little reminder how nice it is to doodle. Drawing is the simplest, fastest way to get an idea down, but can also be a great way to channel your energy into something positive. As the author and illustrator of this journal puts it, “ the great thing about a sketchbook is that it is for you. It’s where ideas, conscious and unconscious, form. Accidents happen, but they are happy accidents.” Read more about her story at nytimes.com.
The best way to recruit people to your cause it to inspire them with a powerful, true story. This campaign for the US Air force is great, because it highlights their own and lets these women speak for themselves. So powerful to see these pioneering women talk about their experiences. See the spot at thedrum.com.
Sometimes it’s overwhelming to think about the obstacles the world faces when it comes to climate change. This article from NPR talks to professionals in the field now that have it figured out, laying out the steps we have to take. It’s refreshing and inspiring to see a clear path forward. Read the full article at npr.org.
It’s so important to keep your eyes open, look for inspiration everywhere, and collaborate with people from different creative mediums. The typeface Movement was created from a collaboration between designers and choreographers to stunning effect. Watch the choreography and see how it inspired this unique typography at AIGA’s Eye on Design blog.
After telling people your story, you have to tell them what you want them to do next. This is the essential role of your call to action. HubSpot has put together this useful list of great CTA examples, highlighting samples with great call-to-action phrases, CTA’s that balance using multiple buttons on one page, and simple and effective CTAs.
We applaud these young people taking a stand for climate change. In the words of 16-year-old Greta Thunberg, “Adults keep saying, ‘We owe it to the young people to give them hope, but I don’t want your hope. I don’t want you to be hopeful. I want you to panic. I want you to feel the fear I feel every day. And then I want you to act.” Read the full story about how young people across the world took action on the issue of climate change this past Friday at nytimes.com.
We love this guide from HubSpot breaking down the importance of customer retention and relationship marketing. It’s so much simpler to keep people engaging with your brand rather than starting from scratch with new relationships (as the saying goes -make new friends, but keep the old!) Learn more about how to cultivate deeper, more meaningful relationships with customers with this guide at hubspot.com.
New York City continues to draw new tech talent, for companies as big as Google and Amazon all the way down to a booming startup culture. We love being at the center of it all. Read the whole story from Medium.com.
New study proves that air pollution is disproportionately caused by different groups than those that live with its impacts.
Just because you’re not feeling the impacts of air pollution, does not mean that it’s not a problem. This new study shows that “air pollution is disproportionately caused by white Americans' consumption of goods and services, but disproportionately inhaled by black and Hispanic Americans.” Read the full story at npr.org.
Consumers know the difference between companies who are backing a social issue to stay relevant and those that actually do care. Authenticity is paramount, but so is owning your brand’s history, and looking forward with an eye to actionable steps your company can take to make a difference. Entreprenuer.com has the full story.
It’s past time that we include protections for transgender people and their families. The Equality Act has been introduced by a bipartisan group of members of Congress. This legislation would “explicitly and strongly extend civil rights protections to cover LGBTQ people nationwide.” Learn more about the important protections it would provide on medium.com.
This video spot does a wonderful job focusing on the positive and spreading joy while spreading an important message. Check out the ad on thedrum.com.
Thinking about your next up-cycle project? Neither are we. But! Ikea has us super inspired (and wishing we were more handy with a hand saw) with these beautiful “wildhomes” they produced in partnership with Mother. Learn more about the partnership on thedrum.com.
The College Scandal Case reminds us of the important work that must continue to take place at American universities to ensure equal access to education, regardless of applicants privilege. As put by the US Attorney Andrew Lelling of Massachusetts, "There can be no separate college admission system for the wealthy, and I'll add that there will not be a separate criminal justice system either.” Read more about this developing story at cnn.com.
As self-proclaimed documentary junkies, we’re excited for the film “Float” which introduces the world to an indoor sport that involves building and flying self-propelled model airplanes. Niche enough for you? The planes are beautiful, and also surprisingly soothing to watch float through the air. See for yourself at thisiscollossal.com.