ACLU
It’s easy to critique not knowing the details of the unique challenges the ACLU faces. Given that, we have some ideas on how we could help refine the thinking on these pieces of creative.
The Donate page should be updated to match the contemporary feel of the rest of their website. It would be powerful to ppotlight stories of people helped by your important work with photo or video.
The welcome email does a good job with story, but does not have a strong visual impact. The design could be punched up to motivate people to engage - stronger CTA’s and some maybe photos for story.