QUINT & QUINT: Visual Storytelling and Response Marketing

Journal

These stats will make you take another look at email marketing.
email marketing

These stats will make you take another look at email marketing.

If you’re wondering if email is still a relevant marketing strategy, then this list of stats will reassure you. For example “email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.” Not only will strategic email marketing strengthen your relationships with your audience, those relationships translate into a solid return on investment. Visit blog.hubspot.com for more impressive stats.

A guide to hope-based communications.
hope

A guide to hope-based communications.

When rallying support around serious global issues, it’s essential to present your audience with a hope-filled, strong story. It’s not about glossing over difficult subjects, but about highlighting opportunities for growth, change, and impact. That’s why we love this guide to hope-based communications by OpenGlobalRights. Learn more about their communication strategies at openglobalrights.org.

Youth around the world takes a stand on climate change.
climate march

Youth around the world takes a stand on climate change.

We’re so inspired by these young people around the world taking a stand for the planet, and grateful to the dedicated photographers who documented this historic moment. It’s so powerful to see citizens globally fight for our future. Learn more about the recent global protest at nytimes.com.

Coors Light introduces smart tap to reward people when Bud Light airs negative ads.
positivity

Coors Light introduces smart tap to reward people when Bud Light airs negative ads.

The next round is on Coors Light! After numerous attacks on the brand from competitor Bud Light, Coors decided that they, and their customers, wanted to move onto something better and more interesting… like sitting down with a cold drink. So, they created ‘The Coors Light,’ a smart beer tap that will monitor for any negativity from Bud Light on social-media and broadcast-media, and give out a free round of drinks every time it’s detected. That’s one way to keep it positive! Learn more about the campaign on thedrum.com.

This designer refuses to call people ‘users’
Screen+Shot+2019-03-20+at+10.27.24+AM.jpg

This designer refuses to call people ‘users’

Interesting read from Medium.com, questioning the way that we use the term “users” when talking about UX/UI rather than “people.” It’s so important to remember that people are at the heart of everything we do, and that they are more complicated than abstract numbers, figures, or performance. Read the full story at medium.com.

How a stranger reminded this illustrator of her love for drawing.
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How a stranger reminded this illustrator of her love for drawing.

Just a nice little reminder how nice it is to doodle. Drawing is the simplest, fastest way to get an idea down, but can also be a great way to channel your energy into something positive. As the author and illustrator of this journal puts it, “ the great thing about a sketchbook is that it is for you. It’s where ideas, conscious and unconscious, form. Accidents happen, but they are happy accidents.” Read more about her story at nytimes.com.

US Air Force recruits women pilots by highlighting its own.
airforce

US Air Force recruits women pilots by highlighting its own.

The best way to recruit people to your cause it to inspire them with a powerful, true story. This campaign for the US Air force is great, because it highlights their own and lets these women speak for themselves. So powerful to see these pioneering women talk about their experiences. See the spot at thedrum.com.

Looking ahead to 2050, this is how we stopped climate change.
solar+panel

Looking ahead to 2050, this is how we stopped climate change.

Sometimes it’s overwhelming to think about the obstacles the world faces when it comes to climate change. This article from NPR talks to professionals in the field now that have it figured out, laying out the steps we have to take. It’s refreshing and inspiring to see a clear path forward. Read the full article at npr.org.

Simple, clear, and effective CTA's.
call-to-action

Simple, clear, and effective CTA's.

After telling people your story, you have to tell them what you want them to do next. This is the essential role of your call to action. HubSpot has put together this useful list of great CTA examples, highlighting samples with great call-to-action phrases, CTA’s that balance using multiple buttons on one page, and simple and effective CTAs.

These kids have the right idea.
climate change

These kids have the right idea.

We applaud these young people taking a stand for climate change. In the words of 16-year-old Greta Thunberg, “Adults keep saying, ‘We owe it to the young people to give them hope, but I don’t want your hope. I don’t want you to be hopeful. I want you to panic. I want you to feel the fear I feel every day. And then I want you to act.” Read the full story about how young people across the world took action on the issue of climate change this past Friday at nytimes.com.

The Ultimate Guide to Relationship Marketing
relationship marketing

The Ultimate Guide to Relationship Marketing.

We love this guide from HubSpot breaking down the importance of customer retention and relationship marketing. It’s so much simpler to keep people engaging with your brand rather than starting from scratch with new relationships (as the saying goes -make new friends, but keep the old!) Learn more about how to cultivate deeper, more meaningful relationships with customers with this guide at hubspot.com.

New study proves that air pollution is disproportionately caused by different groups than those that live with its impacts.
racial gap air quality

New study proves that air pollution is disproportionately caused by different groups than those that live with its impacts.

Just because you’re not feeling the impacts of air pollution, does not mean that it’s not a problem. This new study shows that “air pollution is disproportionately caused by white Americans' consumption of goods and services, but disproportionately inhaled by black and Hispanic Americans.” Read the full story at npr.org.