If you’re wondering if email is still a relevant marketing strategy, then this list of stats will reassure you. For example “email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.” Not only will strategic email marketing strengthen your relationships with your audience, those relationships translate into a solid return on investment. Visit blog.hubspot.com for more impressive stats.
We’re suckers for beautiful design, even down to the smallest detail. We’re also massive music lovers and concert goers. Which is why we’re sharing this article about these adorably effective earplugs to wear to your next concert. They block out excessive volume while still letting you jam to the music. See the full list at npr.org.
When rallying support around serious global issues, it’s essential to present your audience with a hope-filled, strong story. It’s not about glossing over difficult subjects, but about highlighting opportunities for growth, change, and impact. That’s why we love this guide to hope-based communications by OpenGlobalRights. Learn more about their communication strategies at openglobalrights.org.
We’re so inspired by these young people around the world taking a stand for the planet, and grateful to the dedicated photographers who documented this historic moment. It’s so powerful to see citizens globally fight for our future. Learn more about the recent global protest at nytimes.com.
The next round is on Coors Light! After numerous attacks on the brand from competitor Bud Light, Coors decided that they, and their customers, wanted to move onto something better and more interesting… like sitting down with a cold drink. So, they created ‘The Coors Light,’ a smart beer tap that will monitor for any negativity from Bud Light on social-media and broadcast-media, and give out a free round of drinks every time it’s detected. That’s one way to keep it positive! Learn more about the campaign on thedrum.com.
We can all agree that children should be safe in school and teachers should be able to focus on educating our young people without fearing for their lives. However, the suggestion that teachers should be armed is complicated and problematic. Read more about why it’s a dangerous path at medium.com.
Interesting read from Medium.com, questioning the way that we use the term “users” when talking about UX/UI rather than “people.” It’s so important to remember that people are at the heart of everything we do, and that they are more complicated than abstract numbers, figures, or performance. Read the full story at medium.com.
Just a nice little reminder how nice it is to doodle. Drawing is the simplest, fastest way to get an idea down, but can also be a great way to channel your energy into something positive. As the author and illustrator of this journal puts it, “ the great thing about a sketchbook is that it is for you. It’s where ideas, conscious and unconscious, form. Accidents happen, but they are happy accidents.” Read more about her story at nytimes.com.
The best way to recruit people to your cause it to inspire them with a powerful, true story. This campaign for the US Air force is great, because it highlights their own and lets these women speak for themselves. So powerful to see these pioneering women talk about their experiences. See the spot at thedrum.com.
Sometimes it’s overwhelming to think about the obstacles the world faces when it comes to climate change. This article from NPR talks to professionals in the field now that have it figured out, laying out the steps we have to take. It’s refreshing and inspiring to see a clear path forward. Read the full article at npr.org.
It’s so important to keep your eyes open, look for inspiration everywhere, and collaborate with people from different creative mediums. The typeface Movement was created from a collaboration between designers and choreographers to stunning effect. Watch the choreography and see how it inspired this unique typography at AIGA’s Eye on Design blog.
After telling people your story, you have to tell them what you want them to do next. This is the essential role of your call to action. HubSpot has put together this useful list of great CTA examples, highlighting samples with great call-to-action phrases, CTA’s that balance using multiple buttons on one page, and simple and effective CTAs.
We applaud these young people taking a stand for climate change. In the words of 16-year-old Greta Thunberg, “Adults keep saying, ‘We owe it to the young people to give them hope, but I don’t want your hope. I don’t want you to be hopeful. I want you to panic. I want you to feel the fear I feel every day. And then I want you to act.” Read the full story about how young people across the world took action on the issue of climate change this past Friday at nytimes.com.
We love this guide from HubSpot breaking down the importance of customer retention and relationship marketing. It’s so much simpler to keep people engaging with your brand rather than starting from scratch with new relationships (as the saying goes -make new friends, but keep the old!) Learn more about how to cultivate deeper, more meaningful relationships with customers with this guide at hubspot.com.
New York City continues to draw new tech talent, for companies as big as Google and Amazon all the way down to a booming startup culture. We love being at the center of it all. Read the whole story from Medium.com.
New study proves that air pollution is disproportionately caused by different groups than those that live with its impacts.
Just because you’re not feeling the impacts of air pollution, does not mean that it’s not a problem. This new study shows that “air pollution is disproportionately caused by white Americans' consumption of goods and services, but disproportionately inhaled by black and Hispanic Americans.” Read the full story at npr.org.
Consumers know the difference between companies who are backing a social issue to stay relevant and those that actually do care. Authenticity is paramount, but so is owning your brand’s history, and looking forward with an eye to actionable steps your company can take to make a difference. Entreprenuer.com has the full story.