QUINT & QUINT: Visual Storytelling and Response Marketing

Journal

Posts tagged design
This designer refuses to call people ‘users’
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This designer refuses to call people ‘users’

Interesting read from Medium.com, questioning the way that we use the term “users” when talking about UX/UI rather than “people.” It’s so important to remember that people are at the heart of everything we do, and that they are more complicated than abstract numbers, figures, or performance. Read the full story at medium.com.

Simple, clear, and effective CTA's.
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Simple, clear, and effective CTA's.

After telling people your story, you have to tell them what you want them to do next. This is the essential role of your call to action. HubSpot has put together this useful list of great CTA examples, highlighting samples with great call-to-action phrases, CTA’s that balance using multiple buttons on one page, and simple and effective CTAs.

Did you know building and flying model airplanes is a sport?
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Did you know building and flying model airplanes is a sport?

As self-proclaimed documentary junkies, we’re excited for the film “Float” which introduces the world to an indoor sport that involves building and flying self-propelled model airplanes. Niche enough for you? The planes are beautiful, and also surprisingly soothing to watch float through the air. See for yourself at thisiscollossal.com.

Everyday Consumer Goods Are De-Produced Into Rectangular Prisms of Raw Materials
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Everyday Consumer Goods Are De-Produced Into Rectangular Prisms of Raw Materials.

Ever wanted to see your pencil broken down into little rectangles? Well, now you have. The creative design team Studio Drift has produced a series of sculptures breaking down everyday, mundane objects such as lightbulbs and bicycles into their fundamental elements. The project aims to build better awareness around the material costs of the things we use and ultimately dispose of. They are also just neat to look at. See for yourself at thisiscolossal.com.

Celebrating Women of Color in Design.
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Celebrating Women of Color in Design.

In a field that can be exclusionary and competitive, it’s important to amplify diverse voices. We love this article from AIGA Eye on Design that talks to women of color in design about their experiences, and explores how we can all create learning and professional environments that fosters growth for the whole community, not just the privileged few.

Why Designers Should Take Silliness Seriously.
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Why Designers Should Take Silliness Seriously.

Humor and play in design breaks us out of the ordinary - beyond what’s sleek and flashy and back to something uniquely human: laughter. Sometimes the best problem-solving comes from tackling a problem backwards. Starting with “the most incorrect, disastrous way” can “reveal all sorts of truths that wouldn’t be considered normally.” Check out how designers today are taking silliness seriously at AIGA Eye on Design.