QUINT & QUINT: Visual Storytelling and Response Marketing

Journal

Posts tagged marketing
Cadbury Proposes a Treasure Hunt. Archaeologists Are Horrified.
chocolate

The beloved chocolatier missed the mark with a marketing campaign that equated “digging in” to a box of chocolates with digging up artifacts at heritage sites. The campaign encouraged consumers to “grab your metal detector and go hunting for Roman riches” and other artifacts at specific sites around Britain and Ireland. It’s a fun idea at first, but if you consider the reality of the suggestion - going out and destroying “ancient treasure” is just a bad idea. Read the full story at nytimes.com.

These stats will make you take another look at email marketing.
email marketing

These stats will make you take another look at email marketing.

If you’re wondering if email is still a relevant marketing strategy, then this list of stats will reassure you. For example “email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.” Not only will strategic email marketing strengthen your relationships with your audience, those relationships translate into a solid return on investment. Visit blog.hubspot.com for more impressive stats.