Sometimes you can’t decide which image is best to feature, so you settle on an image carousel to satisfy all stake-holders. The only problem is, a constantly changing image carousel can be distracting, and might be drawing attention away from the important content on your webpage. Learn more about the dangers of image carousels on hubspot.com.
The beloved chocolatier missed the mark with a marketing campaign that equated “digging in” to a box of chocolates with digging up artifacts at heritage sites. The campaign encouraged consumers to “grab your metal detector and go hunting for Roman riches” and other artifacts at specific sites around Britain and Ireland. It’s a fun idea at first, but if you consider the reality of the suggestion - going out and destroying “ancient treasure” is just a bad idea. Read the full story at nytimes.com.
Sometimes we forget when looking at our numbers that our “user” or “audience” is really just people. Check out this useful guide from Hubspot exploring how principles of psychology and design can give you an edge when it comes to your conversion rates and optimization efforts. Read the full guide on Hubspot.com.
If you’re wondering if email is still a relevant marketing strategy, then this list of stats will reassure you. For example “email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.” Not only will strategic email marketing strengthen your relationships with your audience, those relationships translate into a solid return on investment. Visit blog.hubspot.com for more impressive stats.
Consumers know the difference between companies who are backing a social issue to stay relevant and those that actually do care. Authenticity is paramount, but so is owning your brand’s history, and looking forward with an eye to actionable steps your company can take to make a difference. Entreprenuer.com has the full story.