Consumers know the difference between companies who are backing a social issue to stay relevant and those that actually do care. Authenticity is paramount, but so is owning your brand’s history, and looking forward with an eye to actionable steps your company can take to make a difference. Entreprenuer.com has the full story.
Wells Fargo’s recent “Re-established” re-brand campaign aimed at rebuilding relationships with their customers that were damaged after their shady business practices came to light after the Great Recession. However, a brand’s story only works when it rings true. Now, reports are being made that employees continue to be pressured to meet ambitious internal performance goals, sometimes at the detriment of clients long-term financial health. Vox.com brings you the full story.