QUINT & QUINT: Visual Storytelling and Response Marketing

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Posts tagged corporate responsibility
Dick's Sporting Goods cutting back on gun sales.
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Dick's Sporting Goods cutting back on gun sales.

We’re glad to see Dick’s sporting goods CEO Ed Stack continue to act on his commitment to sensible gun practices. Stack recently signed a letter supporting a universal gun control bill that recently passed in the U.S. House of Representatives and joined the business council of Everytown. We hope more businesses join Dick’s Sporting Goods in taking responsibility for how the products they sell are used out in the world. Learn more at adage.com.

Re-brands only work when the story is true: Wells Fargo fights to regain public trust.
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Re-brands only work when the story is true: Wells Fargo fights to regain public trust.

Wells Fargo’s recent “Re-established” re-brand campaign aimed at rebuilding relationships with their customers that were damaged after their shady business practices came to light after the Great Recession. However, a brand’s story only works when it rings true. Now, reports are being made that employees continue to be pressured to meet ambitious internal performance goals, sometimes at the detriment of clients long-term financial health. Vox.com brings you the full story.