QUINT & QUINT: Visual Storytelling and Impact Marketing

Journal

Quint & Quint is a visual storytelling and impact marketing agency based in New York City. We use an artful blend of documentary photography and video production to help select institutions and nonprofits wildly surpass their fundraising and brand awareness campaign goals.

Tracy Ma Takes Us on a Typographic Tour of Manhattan’s Chinatown

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Visual Editor of The New York Times’ style section Tracy Ma talks about two of our favorite things: food and typography. We thoroughly enjoyed this typographical walk through New York’s Chinatown, and learned a lot about the cultural significance of the difference between Simplified Chinese and Traditional Chinese. Speaking about the Chinese diaspora, Ma writes:

“I don’t really know ‘home,’ but I know the longing for it, how it manifests through shared signs and symbols: glass jars with salted plum inside, a character in outlined neon that says ‘Wax.’”

Read the full story at eyeondesign.org.