A successful brand awareness campaign for Columbia School of Professional Studies. We used photography, video production, and visual storytelling to spotlight alumni and highlight what makes Columbia a world class institution.
Using documentary photography skills honed over years, video production, and narrative storytelling techniques, we shined a light on one student or alumni from each of the SPS Masters programs with the goal of depicting what makes Columbia University a world class institution.
With a spontaneous interview style, the profiles depict the deep connection each individual has with their program as well as showing the overlap between their studies and real world practices. These photographs and spotlight videos were delivered as a suite of visual assets to be used across Columbia School of Professional Studies’ digital channels.