The Innocence Project
It’s easy to critique not knowing the details of the unique challenges The Innocence Project faces. Given that, we have some ideas on how we could help refine the thinking on these pieces of creative.
Nice and simple, but there is no guiding us through the options. What is the best way for us to give?
This is the first email you receive after signing up for the newsletter. It does a good job of inviting you to take further action, but the purpose of these steps could be a little clearer. For example, “spread the word on Instagram”, “help us grow out community - invite a friend”. People are more likely to take action if they understand what kind of impact that action can have.