The Humane Society
It’s easy to critique not knowing the details of the unique challenges The Humane Society. Given that, we have some ideas on how we could help refine the thinking on these pieces of creative.
On the “Ways you can help” page, the photography dominates the page. It would be stronger if you just featured the most important way to give at the top with a photo, and then listed the rest with text. This would make the page clearer and easy to navigate.
This is the first email you recieve when you sign up for your newsletter.
This email could be improved with a strong animal image at the top, also a donate CTA.