The Sentencing Project
It’s easy to critique not knowing the details of the unique challenges of The Sentencing Project. Given that, we have some ideas on how we could help refine the thinking on these pieces of creative.
The most important improvement would be adding a prominant donation button to your homepage. Overall, the website would be much more impactful with powerful photography of the people you’re helping.
This is the first email communication you get after signing up for the newsletter. This could be greatly improved with a few simple CTA’s, since at the moment the email does not ask you to do anything. It is a missed opportunity, since you have people’s attention.