QUINT & QUINT: Visual Storytelling and Response Marketing

Journal

Remember: authenticity is key.
authenticity is key

Remember: authenticity is key.

Consumers know the difference between companies who are backing a social issue to stay relevant and those that actually do care. Authenticity is paramount, but so is owning your brand’s history, and looking forward with an eye to actionable steps your company can take to make a difference. Entreprenuer.com has the full story.